Selling Photographs - Who Else Wants To Be Lucrative?
As a photographer wouldn’t it be great to offer more than just simply selling photographs? In fact why not expand your whole selling photography business model and focus on making your photo business super profitable and lucrative?
Lucrative: (a.) Yielding lucre; gainful; profitable; making increase of money or goods; as, a lucrative business or office.
I can hear you saying… “how can I become more lucrative then?” Well, we’re about to discuss some lucrative ideas but first let’s start with how people see you.
Generally, people firstly see you as a photographer (or see the photographic work you create). If they like what you do, it makes good business sense to make sure that your first ‘lucrative’ step is to get your ‘interested’ customer to opt in to your own newsletter or photo list… That way you can keep in touch with your customer for life.
It’s likely too, that your customer is interested in learning how you do what you do. (You could then offer them an e-course or e-book
Of course they might just have a fascination or enthusiasm for learning and reading about photography or art. Other lucrative steps you could take might be to link to affiliated products on your website, run Google Adsense ads, write reviews that promote your own work, (or other related digital photography products).
You can be, as a photographer, lucrative, and you should keep this healthy aim in mind. After all, the more income you can generate, the more creativity you can contribute to the world, whether that be through photography or other creative processes.
But how to be more lucrative?
There’s always different approaches to take, all depending on your aims, styles and desires. One way to be lucrative is by modeling or emulating the successful photographers. It’s said success leaves clues, so research diligently and observe the way other photographers have ‘monetized’ their sites (some won’t) with a mix of photography and other income generators.
Observe website styles and approaches you like best. Take note of the urls (web site addresses) and visit repeatedly to get a feel of the way their website works or changes over time.
The think about these questions: How do they communicate to their viewers? (Ie, you) Do they have an email newsletter list? What’s compelling about their photography website? How did you find their site online? Did you search for information using unique keywords or follow a link from another site? Can you spot how they have monetized their site?
You can see how I have used a variety of monetization methods, not just selling photographs, but subtle web site advertising, an opt in email list, and other related photo products which I can earn commissions from at my photo site www.martinhurley.com
So take notes, make some points about what success clues grabbed you, and then go to it. But remember, one of the most important, lucrative, selling photographs action steps you can take (if you’re really serious) is to build your own list of customers (or fan base) and get to know them and help them achieve their dreams. Now it’s time to go do it.
© Copyright Martin Hurley 2007
Martin Hurley, the Sell Photos Online dude is an unconventional modern day artist and photographer who helps people uncover their inner talents and passions… and make money from taking photos! Why not start selling your photos online? Visit now to get powerful tips, ideas and secrets and sign up to my free ezine. Get the full story and your Selling Photograph Solutions here.
Tags: photo profits, photography, sell photos, sell photos online, selling photographs, selling photos online
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